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A small batch marketing studio for kindred spirits.

Welcome to New Day Shae, the creative studio and portfolio of Shae Alyson, a marketing strategist, designer, and communications professional who believes in the power of stories, color, and the experience of being human.

Image by Vonecia Carswell
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The Story Behind New Day Shae

I built New Day Shae as a reflection of how I live and work: with heart, resilience, and optimism grounded in reality. As a Minnesota-born mother, marketer, and creative, I’ve learned that the best designs come from honesty, not perfection.

 

My career bridges art and strategy, from developing brand campaigns to designing visuals that make people feel something real. I’m drawn to color, honest stories, and the beauty of being human.

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New Day Shae isn’t just a portfolio; it’s a mindset. Tomorrow is a new day, and your story begins again with it.

"I love what I have in common with people I have nothing in common with". 

-Andrea Gibson, Poet & Activist

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